Brand & Logo
Overview
The Uslimato brand identity centres on the Tidal Icon — a stylised "U" rendered as an SVG path with a signature green gradient. This page provides essential guidelines for using the Uslimato logo and name in integrations, partner materials, or any context involving the Uslimato brand.
Important: The name "Uslimato", the Tidal Icon, and all associated visual assets are the exclusive intellectual property of HGE Group. Any use requires prior written approval. See the Legal & License page for the full terms.
The Tidal Icon
The primary logo element is the Tidal Icon — a continuous, single-stroke path with rounded endpoints.
Gradient (always preferred):
The icon uses a diagonal linear gradient (135 degrees, top-left to bottom-right):
| Stop | Color | Hex |
|---|---|---|
| 0% | Emerald Light | #6ee7b7 |
| 50% | Emerald | #10b981 |
| 100% | Emerald Dark | #064e3b |
The gradient version must be used whenever technically possible. Monochrome variants (black #09090b, white #ffffff) are permitted only when colour reproduction is not available (e.g. single-colour print).
Logo Lockup
The full logo lockup combines the Tidal Icon with the wordmark "uslimato" (always lowercase) set in Century Gothic at weight 400 with letter-spacing: 0.01em.
Horizontal layout (preferred):
- Icon height: 1.4 × wordmark font size
- Gap between icon and wordmark: 0.3 × wordmark font size
Text colour adapts to background:
- Dark backgrounds: white (
#fafafa) - Light backgrounds: near-black (
#09090b)
The icon gradient remains unchanged regardless of background.
App Icon
For favicons, PWA icons, app store listings, and avatar contexts, the App Icon variant is used:
- Rounded rectangle background (corner radius: ~21% of width)
- Background: diagonal gradient from
#064e3bto#09090b - Tidal path centred within the rectangle, using the same gradient stroke as the standalone icon
Ecosystem Portals
Within the Uslimato ecosystem, the wordmark is replaced by the portal name while the Tidal Icon remains identical:
| Portal | Label |
|---|---|
| Main product | uslimato |
| API & SDKs | developer |
| Documentation | docs |
Clear Space
Maintain a minimum clear space around the logo equal to the height of the inner curl of the Tidal Icon. No other graphic elements, text, or borders should encroach on this space.
Minimum Sizes
| Context | Minimum size |
|---|---|
| Favicon | 16 × 16 px |
| Inline / UI | 24 × 24 px |
| Standard display | 32 × 32 px |
Usage Rules
- Always use the gradient version when colour is available.
- Never stretch, rotate, skew, or otherwise distort the icon.
- Never apply drop shadows, outlines, or glow effects to the icon.
- Never place the icon on visually busy or low-contrast backgrounds.
- Never use the wordmark without the Tidal Icon.
- Never recolour the icon with non-brand colours.
- Never use the icon or wordmark to imply endorsement without a formal partnership agreement with HGE Group.
Colour Palette
| Colour | Hex | Role |
|---|---|---|
| Emerald Light | #6ee7b7 | Gradient start |
| Emerald (Primary) | #10b981 | Gradient mid / primary accent |
| Emerald Dark | #064e3b | Gradient end / dark accent |
| Near-Black | #09090b | Text / dark backgrounds |
| HGE Grey | #dedede | Print fallback |
| White | #ffffff | Light text / print fallback |
Partner & Integration Use
If you are building an integration or partnership material that references Uslimato:
- Obtain written approval from HGE Group before using the logo or name in any external-facing material.
- Use only the assets and guidelines described on this page.
- Do not modify, animate, or combine the logo with other brand elements.
- Include the attribution: "Uslimato is a product of HGE Group."
For licensing details, permitted use, and restrictions, refer to the Legal & License page — specifically Section 11: Brand Assets and Name.
For partnership or licensing inquiries, contact HGE Group at www.hge-group.com.